Baby Lock and Brother are coming out with their latest release of their high-end sewing machines and because of this, I’ve got a golden thimble in the mail to woo me into giving them more money for the latest machine. Ya know, because apparently I’m a baller in their eyes.
I like being on the list of people they want to schmooze to buy a new product. The problem I have is with the approach they’re taking with the new release. They want me to slap down $1000 down payment for the right to a discount when it eventually comes out. Which, I guess is not uncommon these days especially when you’re talking the amount of money these things go for. You put money down for the right to buy the latest Tesla car and you put money down for the right to buy a flagship Baby Lock machine too. If you’re not a sewer, you probably wouldn’t know that. Oh right, back to the problem… They don’t tell you anything about the machine. Just that it is coming and it has features.
It 👏 Has 👏 Features. 👏
No word on what those features would be but for $18,000 it better have some life-changing features. I’m not looking for a new machine, but if I was, I’d need a lot more information than that before I’d pony up some money. And for $18,000 I better be able to throw some fabric into the sewing room and return to find whole new outfits sewn and waiting for me to try on.
I tried googling the new machine but they are keeping it pretty hush-hush. Not even any rumors on it. Even the sales people didn’t have anything on it. I kind of feel sorry for them. It can’t be easy selling a mystery product at that price point.